
Operation 435, an advocacy movement
set in motion by the COPD Foundation, is
designed to empower patients with COPD
to get them involved in the fight for their
cause, especially on a local level. There are
435 congressional districts in the U.S. and the
Foundation aims to engage them all.
“Our primary strategy is to give a voice
to all of the individuals who are affected
by COPD,” says Joe LaMountain, the COPD
Foundation’s Director of Patient Advocacy. “We
want you to become advocates for the cause
and to engage in government relations. It’s
an effort to get all COPDers involved in the
political process.”
LaMountain says people can become
involved in Operation 435 by writing to their
local Behavioral Risk Factor Surveillance System
(BRFSS) coordinator and asking them to
include questions about COPD in their annual
state data collection tool.
BRFSS is a state-based system of health
surveys that collects information on health risk
behaviors, preventative health practices and
health care access primarily related to chronic
disease and injury. Each state conducts an
annual BRFSS and for many states it is the only
available source of timely accurate data on
health-related behaviors.
Miriam O’Day, the COPD Foundation’s
Senior Director for Public Policy, says the
goal is to have questions about COPD added
to each state’s BRFSS so that we can attain
much needed data to design a public health
infrastructure to address COPD. In other words,
without the data collected from these surveys,
we won’t be able to know exactly what local
COPD communities need in regards to their
care.
“We want a question about COPD, [such
as], ‘Have you ever been told by a doctor or
another health professional that you have
chronic obstructive pulmonary disease (COPD),
emphysema or chronic bronchitis?’ added as
a component of the overall survey, so that the
CDC is able to lay the data side-by-side and
form community and national strategies for
prevention, treatment and management of
COPD,” she says.
O’Day says once the states turn in their
data to the Centers for Disease Control and
Prevention (CDC), they can do “all kinds of
layering.”
“They can lay COPD data on top of obesity
or any other health outcomes that they’re
tracking,” O’Day says. “They can tell us about
tobacco use and about obesity numbers in
their state. This helps determine what best
community outreach program [to implement]
and what the best target resources are.”
LaMountain says no national data exists
that is sufficiently large enough to allow for
state level estimates of COPD prevalence.
The process of incorporating questions into
the BRFSS lies with each states’ BRFSS
coordinators who are usually state health
department employees.
“It goes back to this basic issue we had
which is that COPD places a significant burden
on our country,” LaMountain says. ”And we
haven’t had much of any response from a
public health standpoint. So, on the state
level, we’re trying to get better data on the
prevalence and seriousness of COPD.”
The demand for state level data is
considerable and growing among public
health practitioners. For example, a health
care initiative called the National Lung Health
Education Program (NLHEP) is aimed at
involving primary care physicians in early
identification and treatment of obstructive
lung disease. NLHEP spreads awareness about
spirometry testing, the recommended tool for
diagnosing COPD in patients. The inclusion
of a question in the BRFSS is essential to
calculating a state’s COPD prevalence levelsbecause it provides data
consistently allowing state
health department officials
to analyze trends throughout
time.
The data is also
important because it will
allow these public health
professionals to develop
programs and policies that
will prevent new COPD cases and
manage current COPD patients in their
states.
“We want people to communicate and
we want them to the contact the BRFSS
coordinators in their state and say, ‘It is
essential to collect this data,’ ” LaMountain
says.
O’Day says the goal of this current
Operation 435 initiative is to help bring
attention to the states that they need to
include COPD questions in their BRFSS.
“In addition to data collection it is
imperative that individuals reach out to their
members of Congress and emphasize the need
to have a fully funded COPD program at the
CDC in the chronic disease division,” she says.
“The first thing these officials need to do is
put together a national action plan. Then let’s
move forward. Let’s shift the paradigm and
move away from shame and blame to focus
on prevention, treatment and management of
COPD.”
LaMountain says COPD patients can
become more vocal by demanding equal
treatment.
“A big theme that resonates throughout the
health care community is that COPD is treated
differently than any other disease and that’s
not right,” he says.
Operation 435 was launched this summer
with themes of planning, outreach and
communication at the forefront. LaMountain
says that the next step is to have petition
drives, to help get people involved.
“When we talk about the overall kind of
strategy to address what’s incumbent and
what’s actionable that advocates can do, we
talked about building a patient movement,” he
says. “Contacting a local BRFSS coordinator
is one of the things we want COPDers to do.
And by doing those things, they are becoming
advocates.”
According to LaMountain, the key steps
towards forming a state/local movement
include having COPD patients sign the Stop
COPD! petition, informing their friends and
families about the issue, talking about it at
social functions and sending out their own
email blasts. Their goal is to accrue more than
10,000 signatures for the Stop COPD! Petition
by the end of this year.
“If thousands of COPDers sign their names
on the petition, they’ll show their local and
national leaders that people in their districts
care about COPD,” he says.
LaMountain believes that, at its core, the
inclusion of COPD questions in the BRFSS is all
about empowerment.
“Think about what we’re up against—it’s
a behavior change here,” he says. “We’re
empowering the patient to take action for the
greater good for the community. People are
cynical about politics, they hate politics and
they feel disenfranchised, but quite honestly
nothing could be further from the truth. When
a person commits themselves to the cause,
gets involved and learns about the issues, he
or she can achieve incredible things,” he says.
“We’re trying to tackle these important
issues head-on, and we’re trying to convince
everyone affected by COPD that this is
something they can do, and it will make a big
difference, believe it or not.”
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